Report Deloitte Insights | Tech Trends 2018 The symphonic enterprise | 3 | Digital reality | The focus shifts from technology to opportunity | The augmented reality and virtual reality revolution has reached a tipping point. Driven by a historic transformation in the way we interact with technology and data, market leaders are shifting their focus from proofs of concept and niche offerings to strategies anchored in innovative use cases and prototypes designed for industrialization. They are laying the groundwork for broader deployment by tackling issues such as integration experiences with the core, cloud deployment, connectivity, cognitive, analytics, and access. Some have even begun developing new design patterns and nurturing nontraditional skillsets, heralding a new era of engagement. These early adopters recognize a shift in the AR/VR winds: The time to embrace digital reality is now.